INDULGE IN THE TIMELESS JEWELS FROM MUGHAL ERA...........

 Tanishq unveils Taj Collection, inspired by Taj Mahal - the epitome of Mughal Art 

 

Shah Jehan, the Prince of the royal Mughal household strolled down Meena Bazaar and caught a glimpse of Arjumand Banu, hawking silk and glass beads in the bazaar… and he was lost in the depth of her beautiful eyes. For the refined, spirited and highborn Arjumand, it was a fairy tale union from the start, one that withstood the testing times… and she became Empress Mumtaz Mahal. When she died, he etched their love story in stone…Taj Mahal.

Holding the beauteous vale in high regards, Tanishq, India’s largest and most preferred jewellery brand unveiled ‘Taj Collection’, an array of fine jewellery inspired from the living symbol of the monumental passion of the Mughal couple. The Taj Collection comprises of Taj Timeless, Taj Contemporary and Taj Avant Garde.

Unveiling the collection, Ms. Revathi Kant, GM – Innovation, Design & Development, Tanishq exclaimed, “Taj collection is truly a celebration of Design, Craftsmanship and techniques to create a timeless piece of jewelley. This  is inspired from the beauty and grandeur of Taj in the lap of lush green lawns, miniature paintings on its walls, the beautiful structure and the essence of watching this wonder in its different moods as the day gives way to a moonlit night, Taj collection is meant to bring the glorious passage of history to life. The Collection has been designed for the women of today, who is as deeply rooted to her traditional self as much as she is trying to take on the new roles to celebrate the occasions in her life and relations.”

Taj Timeless Collection recounts the conventional classic jewellery pieces embroidered with ‘Panch ranga meena’ and the intricate enamel work of Kundan Polki. Engaging the traditional jewellery making techniques like ‘takkar’, the collection consists of masterpieces of traditional crafts and design of iconic Mughal Era jewelry.

Taj Contemporary is an exquisite collection of diamond jewellery with a timeless aesthetics combined with delicate textures and astoundingly elaborates sculptural elements of the monument.

Taj Avant Garde is a collection of jewellery pieces created in the modern idiom with alternate materials. An innovation that breaks through conventional boundaries; it illustrates precious and semi-precious stoned jewellery pieces that is reflective and unusual. This trendy and stylish collection is a futuristic revelation of Taj.

By :

Sourendra Kumar Das
femefashions.com