Fashion Designer Jaya Misra from kolkatta wins 17th Lions Gold Award Makes fantastic foray into Bollywood fashion designing

 *Fashion Designer Jaya Misra wins 17th Lions Gold Award*
*Makes fantastic foray into Bollywood fashion designing***
* *

Fashion designer Jaya Misra, who is renowned for her ethnic-innovative
concepts and excellent craftsmanship celebrating love, luxury and liberty in
life, has won the 17th Lions Gold Award for her fantastic foray into
Bollywood.  Originally from Kolkata, Jaya Misra, a topper from NIFT, had
forayed into the field of fashion design to channelize her creativity. Thus
was born Lustoruz, a company which seeks to recreate traditional Indian
design extravaganza and interpret it in a contemporary fashion. And now
these exquisite creations are available in Mumbai and also for Bollywood
stars and filmmakers.

Jay Misra comes to Bollywood after having designed for several Tollywood
movies featuring some of the best Tollywood stars like Koel, Dev, Indrani
Halder, Rituparna Sengupta etc. Jaya Misra recently designed costumes for
the Bengali super hit movie “Wanted” which was praised by the critics. Jaya
has also dressed a lot of celebrities which include Bollywood celebrities
like Mugdha Godse, Rakshanda Khan, Nayab Udhas, Sheeba, Divya Kumar,
Karishma Tanna, Juhi Babbar, Archana Puran Singh, etc.

Talking about her Bollywood foray, Jaya Misra says, “Just like Bollywood,
fashion has always been a way of life for me. Creativity has been my core
passion —  a passion which has found its expression in the exquisite
creations that she created for the Indian urban woman. Today, in Bollywood,
the fair sex and women power rules and the modern woman in the film industry
may be delicate in her exterior but yet exude resilience and strength.
Bollywood women eulogise that Life is beautiful and an occasion to revel in
my creative philosophy - “love, liberty and luxury. My creations expend this
same positive energy and are ideally suited to the confident Bollywood woman
of today.”

Jaya Misra’s Collections include Ccrush on me, Checkmate, Eternity poised,
In the opera (valentine collection), Peace & freedom collection, Runaway
bride, Cocktail collection, Royale diva, Desi girl and Utsav.  Jaya Misra’s
brand utilizes the excellent craftsmanship and she believes in keeping her
signature style sweet and simple. Her designs are ethnic and at the same
time suited to contemporary taste. The target audience for this brand is
essentially up market and classy and the brand is the perfect choice for
women keen to savor the best in life. Her designs strive to bring out the
elegance and beauty, which is there in every woman. She predominantly uses
the floral motif which focuses on the inherent femininity of each and every
woman. Jaya feels that the flower which best defines a woman is the rose
which is mesmerizing to look at but which possesses thorns that can ward of
offenders. A passionate gardener Jaya derives much of her positive energy
from flowers. Her Clients include: Sagaa, Mogra, Aza, Firangi market,
Designer mandi, Saks studio, Origin, Mebaz, Dalmia, Deepkala, Vishwa
boutique, Jona studio, Cypress, Fuel, Alicious, Amara, Zoya fashions, Zara,
Miraya and Mebaz

Jaya Misra’s main focus nonetheless remains to be the bridal couture. Jaya
dresses up the modern bride like never before. In fact her creations draw on
the traditional Indian motifs but make them relevant to the modern
sensibilities. Capturing the eternal beauty that is inherent in every woman
Jaya draws on different shades of life to create designs that are truly
fashionable. Designer Jaya Misra’s new bridal collection is such a
celebration of the divine institution of love, marriage and eternal
companionship. Jaya Misra creates breathtaking designs that reflect her deep
appreciation for the eternity and sanctity of marriage. Her designs are
elegant, sophisticated and timeless. Her collection reflects the contrasting
emotions that a bride faces on the eve of her wedding. The wedding day is
the most special occasion in any woman’s life. Jaya Misra endeavors to make
the wedding day even more special for the bride with her exquisitely crafted
clothes that are a perfect blend of modernity and traditions.

Jaya has participated in major shows and fashion weeks across the country
and has proved her credentials there. The last show that she participated
was Indian Premier London Fashion Week where her Desi Girl Collection was
received with much applause from the international buyers. A firm believer
in living the life to lees, Jaya’s creations emphasize a Bohemian chic that
is coupled with subtle sensitivity. She specializes in bridal fashion and
aims to dress up the bride in a way as has been done never before.

Apart from that Jaya has taken part in well known shows like Marriage and
Vogue show held by Telegraph and has also organized her own individual shows
which have been much appreciated. A few months back she had held a much
appreciated show in the popular nightclub Shisha and the show had launched a
new style in garment fashion in the city, showing the designer in a
different light. One of her most favorite collection – The Peace collection
–was launched in 2009 at an exclusive show sponsored by The Telegraph at the
Heritage Park, Swabhumi. Some of the other shows where she has also
participated include exhibitions, like Bride and Groom, IT India Pvt Ltd,
Vivaha Expo, Art Indian Pvt Ltd, Cherry Orchard, among others.

Apart from being part in various national shows, Jaya has also taken part in
international shows like IPLFW held in London this May. One of her most
favorite collection – The Peace collection –was launched in 2009 at an
exclusive show sponsored by The Telegraph at the Heritage Park, Swabhumi.
Some of the other shows where she has also participated include exhibitions,
like Bride and Groom, IT India Pvt Ltd, Vivaha Expo, Art Indian Pvt Ltd,
Cherry Orchard, among others.

Luxurious fabrics, exquisite craftsmanship and careful attention to details
are the hallmarks of Jaya Misra. Utsav collection is no different in this
respect. However, she does ventures from her usual pattern with this new
collection. Her use of pastel hues sets her apart from other bridal
trousseau designers. With Utsav Jaya Misra has abandoned subtle colours in
favour of bold colours and prints. Indian weddings are known world wide for
their splendour and opulence. Utsav collection celebrates the grandeur that
symbolizes Indian marriages.

The Utsav bridal collection seeks to showcase the inherent sensuality and
femininity of the Indian bride yet reflect the independent free spirit of
the modern Indian woman. Jaya Misra’s new collection is therefore a blend of
traditional bridal wear with a contemporary twist. The designs are simple
yet bold, sensual, chic and comfortable at the same time. The simplicity and
elegance of the bridal wear is sure to catch the attention of all and make
the bride feel pampered and loved. Saris, Lehengas, dresses, salwar suits
and gowns in the Utsav range seeks to give a whole new look to the modern
Indian bride.

The brand Jaya Misra symbolizes three basic principles – epitomizes love for
life, a luxury to live life as one would want and Liberty which would allow
one to do so. The brand that is especially focused on bridal and ethnic wear
draws its inspiration from the diverse cultures in the Indian sub continent.
It is renowned for its subtle yet dramatic use of colors and perfect
execution of unusual concepts.

*Achievements*
  - Best Designer Award
  - Nominated for UK Scholarship
  - Her Felicitation by Sanmarg

*Corporate Houses With Whom She Worked*
  - Gaja Jewellery
  - Indian Gem & Jewellery
  - Eskay Movie Pvt. Ltd.
* *
Brand Jaya Misra retails through its exclusive outlet at Elgin Road, which
is one of the posh locales of Kolkata. Spread over an area of over 2000
feet, the store is designed as an exclusive salon for the bride. The exotic
ambience of the store offers her the perfect recluse to indulge in self
introspection, deep delve in her desires and find out what kind of look she
is aiming at. The store designs have been personally supervised and
conceptualized by her. It has been appreciated by one and all who visit the
store. Her strengths include: Design consultant  with impeccable style
Sense; Deep understanding of the fashion domain and ability to interpret
changing trends; Brand management; Networking Capabilities with Top Brass in
Fashion/Lifestyle scenario; Marketing communication and PR; Store management
and administration; and Ability to source resources and work with local
craftsmen.

By :

Parul Chawla

Picture N Kraft

19/101 Mhada Complex,Oshiwara Garden Lane,New Link Road
Andheri (West) Mumbai-400053Email-parulpnk@gmail.com
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