New Delhi, 12 August 2011: Every brother and sister duo in the world share a love-hate relationship in their growing years. This is probably the only relationship where fights actually help cement the bond. 92.7 BIG FM Delhi celebrates this day with a naughty twist to the festival by asking Delhi men: ‘Behen ya biwi?’, and will kick-start the day with their Breakfast Show RJ, Vidhi.
The concept of Behen ya biwi?’, is built around an acid test where a man has to choose between his beloved sister or wife to shower his love, not only all his life but even on Rakshabandhan, in the form of a question and answer session with RJ Vidhi. Known for its unique naughty positioning, 92.7 Big FM Delhi showcases an interesting way of celebrating Rakhshabandhan where the man has to take sides, owe explanations and give out clarifications before he finally makes the decision to giveaway a wonderful gift either to his Behen or Biwi.
On the same day, between 2 – 4 pm, RJ Aparshakti and RJ Zainab will give the protective brothers of Delhi a chance to weed out boy friend’s from their sisters’ lives in a hugely popular segment titled” Love Sex aur Dhokha aka LSD. Cool, edgy and fantastically humorous, the show puts a completely different spin to the lovely sibling relationship. . .
Taking the fun of Rakshabandhan forward, 92.7 Big FM RJs, descended on ground in Delhi and distributed rakhi’s to prospective eve teasers in a abid to prevent them from doing so on this day!
Join 92.7 BIG FM to celebrate this festival in a fun filled manner making it a memorable one for “Behen ya Biwi?”
About Reliance Broadcast Network Ltd.
Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. 92.7 BIG FM – India’s largest FM Network with 45 stations, reaching over 3.57 crores Indians each week. BIG CBS – A joint venture with CBS Studios International, USA’s No. 1 TV broadcaster which is launching 3 Channels, BIG CBS Prime, BIG CBS Love and BIG CBS Spark. BIG MAGIC – marks the Company’s entry into the regional entertainment space. The Channel is positioned as India’s only Channel exclusively for the Hindi Heartland, featuring locally relevant entertainment around humor, music and Bollywood. BIG LIVE – This division develops, executes and markets Intellectual Properties, integrated across RBNL’s media platforms. BIG STREET – In the business of acquiring and marketing of long term premium out of home inventory. BIG PRODUCTIONS - This division functions as a television content production house catering to the diverse creative needs of the Indian television landscape.
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