With Bollywood & Television’s brother- sister jodis
Mumbai, 12th August: A brother-sister relationship of “I love you—I hate you” is very common. In spite of trivial arguments & sibling rivalry this relationship is for forever. In keeping with this poignant relationship 92.7 BIG FM, India’s No 1 radio station, celebrates this Raksha Bandhan with a special contest. On this special day, 92.7 BIG FM is calling all listeners to dedicate songs to their siblings on air with an ‘I Love You… I Hate You’ message which will affectionately pull out some skeletons, masaledar incidents, that would bring both tears & laughter on the bond every brother and sister share.
On this Raksha Bandhan 92.7 BIG FM spoke to Bollywood & Television celebs like Sanjay Dutt, Ashmit Patel, Ragini Khanna, Rakhi Sawant & Mansi Joshi who shared some of their most touching and trying times they shared with their siblings.
This is the only relationship perhaps which gets cemented and grows affectionately even after warring over issues. Life is full of such delightful stories and incidents which takes us back in time, when you remember fighting with your sibling, throwing tantrums and end of the day making up to each other and then laughing about it – 92.7 BIG FM wants to rekindle these fond memories on this day.
For fans who would like to know more about their favorite celebrity’s sibling stories, RJ’s will also be calling on air celebrity brother-sister jodis and speak to them about their ‘I Love You… Like I Hate You’ stories and how they fought and stood up for each other and the most memorable times they have had together.
Join 92.7 BIG FM to celebrate Raksha Bandhan in a memorable way by sending a SMS BIG <SPACE> RAKHI to 55454 and share your ‘I Hate You… Like I Love You’ stories. Twelve lucky winners who will be selected randomly will get the opportunity to come on air.
Commenting on this occasion Soumen Ghosh Choudhary, Business Head, 92.7 BIG FM says, “92.7 BIG FM has always involved itself in innovating something new for its listeners on every festive occasion. It brings us great pleasure to celebrate the festival of Raksha Bandhan along with our listeners by involving them to participate. We hope to bring back some fond memories to this beautiful occasion through this special effort. We would like to wish our listeners Happy Raksha Bandhan.”
Tune in to 92.7 BIG FM, this Raksha Bandhan & celebrate the festival
About Reliance Broadcast Network Ltd.
Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. 92.7 BIG FM – India’s largest FM Network with 45 stations, reaching over 3.57 crores Indians each week. BIG CBS – A joint venture with CBS Studios International, USA’s No. 1 TV broadcaster which is launching 3 Channels, BIG CBS Prime, BIG CBS Love and BIG CBS Spark. BIG MAGIC – marks the Company’s entry into the regional entertainment space. The Channel is positioned as India’s only Channel exclusively for the Hindi Heartland, featuring locally relevant entertainment around humor, music and Bollywood. BIG LIVE – This division develops, executes and markets Intellectual Properties, integrated across RBNL’s media platforms. BIG STREET – In the business of acquiring and marketing of long term premium out of home inventory. BIG PRODUCTIONS - This division functions as a television content production house catering to the diverse creative needs of the Indian television landscape. For more information, log on to: www.reliancebroadcast.com
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