CAMPAIGN SALUTES AND CELEBRATES THE ETERNAL BOND OF LOVE AND FRIENDSHIP BETWEEN MOTHERS AND DAUGHTERS
TELEVISION ACTRESS AND CLINIC PLUS BRAND AMBASSADOR SHWETA TIWARI TURNS RJ WITH ON-SCREEN DAUGHTER AASHIKA BHATIA FOR A 4-EPISODE SERIES
Mumbai, 7 May 2013: 92.7 BIG FM and Clinic Plus today announced the launch of their special Mother’s Day initiative called ‘Meri Maa, Meri Sabse Acchi Dost’, saluting the eternal bond of lifelong friendship, love and respect that unites a mother and her daughter. Through a month-long campaign, reaching out to audiences across 9 markets, 92.7 BIG FM and Clinic Plus invites mothers and daughters to share their most cherished moments. To celebrate this joyous occasion, popular television actress and Clinic Plus brand ambassador Shweta Tiwari and her on-screen daughter Aashika Bhatia have donned the hat of RJs who will co-host a half-hour special episode called ‘Meri Maa, Meri Sabse Acchi Dost’. The show will air between 8th and 10th May, 2013 at 12.30pm and on 12th May, 2013 at 11.30am.
Meri Maa, Meri Sabse Acchi Dost episodes will air across 9 stations in the country including Mumbai, Kolkata, Kanpur, Indore, Delhi, Chandigarh, Bhopal, Amritsar and Surat. The show concentrates on various topics including the mother-daughter relationship, grooming, cooking and more while highlighting the childhood anecdotes and other fun moments between a mother and her daughter during the latter’s growing up years which form the building blocks of the power of affection. Through the promise of healthy hair while maintaining a healthy relationship, 92.7 BIG FM’s initiative with Clinic Plus enables and acknowledges a mother’s role in her daughter’s formative years.
To kick-start the festivities surrounding Mother’s Day, Shweta Tiwari and Aashika Bhatia celebrated the mother-daughter bond while interacting with 92.7 BIG FM Mumbai’s listeners. The mother-daughter duos truly captured the essence of this relationship and described the importance and role it plays in their lives. Daughters can send some love and special messages on radio for their mothers by giving a missed call to 09967199671 to record a message. These Special messages will be aired during the 4-episode special of ‘Meri Maa, Meri Sabse Acchi Dost’ on 92.7 BIG FM.
Mr. Ashwin Padmanabhan, Business Head - 92.7 BIG FM said, “Meri Maa, Meri Sabse Acchi Dost is our unique initiative with Clinic Plus which celebrates the eternal bond of friendship and love that a mother and daughter share. Through the special 4-episode series with our guest RJs Shweta Tiwari and Aashika Bhatia, we are looking forward to showcase the relationship between a mother and her daughter, especially the nourishing and care which makes their bond extra special.”
Mr. Srinandan Sundaram, General Manager, Hair Care, HUL said, “Since its launch, Clinic Plus has always been the brand that celebrates the relationship between a mother and her daughter. Mother’s Day gives Clinic Plus a platform to invite consumers to celebrate this bond with us.”
Reliance Broadcast Network
Reliance Broadcast Network Limited is a media entertainment conglomerate with play across radio, television, intellectual properties and television production. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. The company houses the following verticals: 92.7 BIG FM - India's largest FM Network with 45 stations, reaching over four crore Indians each week; BIG CBS Networks - a joint venture with CBS Studios International offering English Entertainment Channels - Love, Spark and Prime (which is available in dual feeds of English and Hindi), as well as a regional General Entertainment Channel for the Punjab, Chandigarh, Himachal Pradesh (PCHP) region called Spark Punjabi; BIG RTL THRILL – a channel from the Company's joint venture with Europe's RTL Group, targeted at male audiences and positioned as the ultimate action destination; and BIG MAGIC – a regional General Entertainment Channel for the Hindi heartland featuring regional family dramas, crime shows, sitcoms, reality shows and weekend blockbuster movies. The Company has also launched BIG MAGIC Bihar and Jharkhand, with specially created programming for the market. BIG MAGIC has also expanded into the United States, Canada and Australia under the brand name BIG MAGIC International; BIG PRODUCTIONS - the television content production division that caters to the creative needs of the diverse Indian television landscape. Reliance Broadcast Network also distributes Bloomberg TV India, the country’s premier business news channel as part of its television bouquet. For more information www.reliancebroadcast.com
No comments:
Post a Comment