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February 7, 2011

TRIUMPH IS BACK WITH THE COLOUR ME PRETTY LINGERIE FASHION EXTRAVAGANZA IN INDIA.......


 

 Triumph International, one of the world’s largest manufacturer of innerwear in the world, presented a fashion extravaganza to showcase their theme for the year 2011 – Colour Me Pretty. This is their biggest launch till date. This ‘T Shirt Bra concept’ kicks off Triumph’s entry into the world of colourful lingerie.

The Triumph show is conceptualized by Thorsten Allenstein, Managing Director, Triumph International India Pvt. Ltd., and directed and choreographed by Farah Khan. The duo returns to create sheer magic and an aura of fantasy. The high fashion, red carpet event themed in shades of pink included never seen before elements in décor and lighting. Not to be missed are the colours on the stage and luxurious lounge seating all perfectly planned and orchestrated by the talented art director Omung Kumar Bhandula. Make up by M.A.C cosmetics, styling by Aki Narula and hair by Sangeeta Hegde. The event was produced & managed by IM Entertainment Pvt. Ltd. The show was a visual spectacular with the who’s who of the fashion and retail industry and Bollywood present in attendance. Guests mingled at the celebrity lounge to enjoy the refreshing beer and moved onto the lavish food spread by the Grand Hyatt. The guest list was coordinated and managed by Bhavana Pandey

In this special 125th year, “Triumph” brand is drawing on more than 125 years expertise in the design and manufacture of perfect intimate wear, constantly striving for innovative trendsetting designs. This has allowed the brand to earn global reputation in the lingerie field as the benchmark for quality and perfect fit.

This Season , style up your look  with the colorful T-shirt Bras that let you Mix and Match the fresh tops and bottoms.  Choose a new colour every day of the week to suit your mood. The Ultra-thin, extreme light weight material and flattering support make you fall in love with the new collection! What’s even better is that you have a basket full of functionalities to choose from!

Triumph has a lot to look forward to in India, a market that has only recently launched in 2002. Triumph employed 40,000 staff globally in 2008 with a turnover of CHF 2.3 billion. In the Indian market, Triumph reflects its image of a high profile brand, having achieved a nearly 40% share in the organized retail sector and still climbing.  The Triumph Fashion Extravaganza would naturally retain and enhance this image in the minds of today’s fashion-conscious Indian.  The Triumph mantra can certainly be classified as boldly aspirational, believing that even the sky is no limit for those who dream.

“The Triumph collection made with CRYSTALLIZED™ – Swarovski Elements caters to the need of today’s cosmopolitan woman, who wants brilliance and glamour to add celebration in everyday life making it as special as she. The scintillating and light filled beauty of the collection comes alive with CRYSTALLIZED™ – Swarovski Elements. The allure of lingerie gets a heightened appeal in this limited edition collection and we hope for it to be a hot seller.” says Sanjay Sharma, Country Manager, CRYSTALLIZED™ – Swarovski Elements

A celebration for the senses! The art of seduction and the symbol of femininity are present in every single element of the new Triumph ‘Colour Me Pretty’ Collection. With modern cuts , extravagant designs, vibrant colours and high quality materials, the Triumph models are outstanding right down to the smallest detail. Whether it was the 60’s round with yellows and pinks, the geisha round with models in colourful kimonos or the final round where all the colours of the rainbow covered the stage– Triumph welcomed you to a true celebration of the senses!

The New Collection:

Everyday Cotton T Shirt Bra –

Wake up your body with a burst of fabulous colour that will have you feeling magical all day. Super bright and super light, this is the cotton under wired push up bra. It has a customized fit and creates a beautiful cleavage, perfect under tight-fitting clothes. Completely smooth cups and pleasantly soft padding for outstanding comfort and a nicely round-shaped look.

Straps are detachable thus can be worn multi ways such as it can be worn as a halter bra, criss-cross bra @ front & back, standard bra. It comes in chariots of colours Pink, Bright Green, Vanilla, Black, Skin, Turquoise and Rose Alcohol to
suit your mood.

A Multi-Option T-Shirt Bra -

From the fantastic, successful ‘fashion curves’ series comes a new style for an elegant look. A shiny, extraordinarily soft material gives extremely comfortable and well fitting. Under-wired, padded cups forms an attractive, round bust and a sexy cleavage. Beautiful detachable-strap bra comes with silicon bands to guarantee the perfect fit even without straps.

Wear it to a wedding, or to a club. The multi way option gives you the freedom to show or to hide! The silicon bands give you an optimized fitting and keep your comfort in any occasion!

Wired Half Padded T-Shirt Bra

From bold brights to soft and secretive naturals, stylish and simply sensual, Triumph’s T-shirt Bra is a “must have” in every shade!

Ultra-thin, extreme light weight and flattering support. Our new T-shirt Bra collection is the best companion you’ll encounter this season. Soft shiny microfibre material guarantees the ultimate comfort. Deep-“V” cut padded bra with soft cups forma an attractive, round bust and a sexy cleavage. This special cut is ultimate for plunging necklines.

Triumph International is one of the world’s largest innerwear manufacturers. The company enjoys a presence in over 120 countries with its core brands Triumph®, sloggi®, Valisère® and HOM®.

Triumph lingerie is available in flagship stores and all leading lingerie outlets.

By :

Rain Drop Media

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