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February 1, 2011

Seventh Sin: Connect with your sinner self!..........

The Seven Deadly Sins, also known as the Capital Vices or Cardinal Sins, is a classification of objectionable vices that has been used since early Christian times to educate and instruct followers concerning fallen humanity's tendency to sin. The final version of the list consists of wrath, greed, sloth, pride, lust, envy, and gluttony. 

Keeping in view the taste of today’s youth, this brand epitomizes the grey areas of the human psyche. We all sin, at some time or the other for some or the other reason. We commit one or more of the seven deadly sins, there is no denying this fact. This brand, thus is an attempt to connect you to that “sinner self” 

The products in this brand are contemporary and urban, but not over the top.

This brand is an initiative by Rahul to connect to today’s youth, and present them with a product that is very European in its feel and look and yet very affordable and customized to their taste and liking. Rahul has spent over 10 years, working for major denims brands such as Zodiac, Pepe Jeans and Spykar.

Having the advantage of working with such Denim giants and pooling together his creative resources, skills and experience has helped in creating this “International Desi product”. This brand is an endeavor by Rahul and his team to bring Indian denim to the fore and create products for the Global Indian, signifying the attitude and approach of the Indian youth today.



Our product range is as follows:

Men |

1} Basic 5 pocket jeans
2} Fashion jeans
3} Checks cargo shorts
4} Tee shirts

Ladies |

1} Basic 5 pocket jeans
2} Fashion jeans
3} Tee shirts
 

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