Farhan Akhtar and Prachi Desai signed on as brand ambassadors for ‘Pureit Marvella RO’

Launches ‘Pureit Marvella Ro’ with advanced alert system

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Mumbai, December 14 , 2011: Pureit, India’s largest selling water purifier brand from Hindustan Unilever Ltd, has launched ‘Pureit Marvella RO’, India’s only RO water purifier with “Advanced Alert Systems”.  

Pureit Marvella RO’s “Advance Alert Systems,” gives 15 days advance notice to replace the germ kill kit. It has 4 alerts for various stages of purification to ensure that consumers always get safe and tasty drinking water.

Pureit Marvella RO has superior aesthetics and comes loaded with consumer relevant features. Like all Pureit water purifiers it meets the stringent germ-kill criteria of EPA (Environmental Protection Agency), USA.

“Since its national launch in 2008 Pureit has been adopted by over 4.5 million households across India. Today,  Pureit has a device to meet every consumer need right from devices which do not need electricity or continuous water supply to India’s first fully automatic water purifier- Marvella OGT and now Pureit Marvella RO, which converts hard water of up to 2000 PPM into soft and tasty water. Each Pureit device meets USA Environment Protection Agency’s (EPA) stringent germ kill criteria which recommends log 6, log 4 and log 3 reduction of harmful bacteria, viruses & disinfectant resistant parasites respectively”, says Vikram Surendran, GM Water, Hindustan Unilever Limited.

Farhan Akhtar and Prachi Desai are part of the marketing campaign for “Pureit Marvella RO” representing the target audience that Pureit Marvella RO wants to communicate to. The urban and suave yet down to earth and trustworthy image of both Farhan Akhtar and Prachi Desai represents all that Pureit Marvella RO stands for. The couple come together in a candid avatar and explains the superiority of Pureit Marvella RO over any other ordinary RO purifier. Farhan and Prachi help deliver established Pureit values of “Trust and Credibility.”

Pureit Marvella RO’s features include-

§  Triple Safety assurance of RO (Reverse Osmosis)+UVM (Ultra Ventilated Membrane) +ROPL (RO Purity Lock)

§  Converts even 2000 TDS water into soft tasty water

§  Advanced  5 stage purification

§  World’s number 1 RO membrane

§  RO purity lock – locks the RO membrane when its purifying power is over

§  9 litre storage tank

§  High-tap to aid water dispensing and collection which is break resistant upto 50,000 times

§  Voltage spike guard protection

Priced at Rs. 13,500/- Pureit Marvella RO is available across consumer durable and household appliance retails outlets across India.

About Pureit

Pureit, a unique offering by Hindustan Unilever Limited is the world’s most advanced in-home water purification system. Pureit provides 4 litres of “As safe as boiled”™ water per Re. 1 without the hassles of boiling, without the need of electricity or a continuous tap water supply. Pureit is the most widely available and sold water purifier in India with 4.5 million households protected across the country. Pureit offers purifiers at multiple price points, with Compact priced at Rs. 1000 to Marvella priced at Rs. 6900. Today, Pureit products are available in consumer durable retail outlets across the length and breadth of the country. All Pureit products meet the stringent standards of USEPA and provide “as safe as boiled water”.