ICC Cricket World Cup 2011 goes Fashionable this year...........

With just a fortnight to go for the start of the ICC Cricket World Cup 2011, fans around the world are gearing up for the start of international cricket's showcase event. The tournament will take place in 13 venues across Bangladesh, India and Sri Lanka. It starts on 19 February 2011 with the final in Mumbai on 2nd April. ICC 2011 goes more fashionable this season with the stylish designs specially done of the cricket lovers.

In a country, where everyone is living and breathing cricket, Big Bazaar aims to connect with the cricket crazy Indian fans with its ‘ICC Cricket World Cup 2011’ licensed merchandise. The licensed merchandise collection was launched in a Fashion Show in high Street Phoenix Mills Courtyard. The mega fashion show dazzled with the presence of Brand Ambassador Fashion@Bigbazaar and talented Bollywood actress Asin and international cricketers like Parthiv Patel, Mohd Kaif, Murali Karthik and Irfan Pathan who were the showstoppers.

The collection was launched in a very unique way where three different stage set ups were crafted, lounge, home and stadium to create an ambience, thereby setting the mood where a cricket match is ideally watched and enjoyed. The first look donned the cricketers enjoying watching matches in a lounge set up and the second look was of a family enjoying a match in the comfort of their home. The third and final round was power packed with Asin, Parthiv Patel, Mohd Kaif, Murali Karthik and Irfan Pathan walking the ramp featuring cheer girls which sent the audience in raptures.

Big Bazaar and Cricket has had a very strong association, the Indian Captain MS Dhoni, is the brand ambassador of Fashion@BigBazaar for close to 3 years now. “We are delighted to be associated with ICC as the authorized retailer for ICC Cricket World Cup 2011 merchandise. Through our vast merchandise offerings in apparel, home and personal care, we attempt to cement a strong relationship with our customers by enabling them to express their appreciation and cheer for Cricket by sporting the fan look,” said Sanjeev Agarwal, Joint CEO of Big Bazaar.

“It gives me immense pleasure to be associated with this signature campaign by Big Bazaar. I would like to invite all cricket lovers to show your spirit for your favourite Team and player by wearing the authorized ICC CWC 2011 fan merchandise,” signed off Asin, the Brand Ambassador of Fashion@Big Bazaar.

By :

Sourendra Kumar Das
femefashions.com